6 Places and 8 Strategies to Improve Your Conversion Rate - Part 2

In the first part of the article, we talked about 6 places to improve your conversion rate, and in this part, we will talk about 8 strategies to improve your conversion rate. Follow us in the following lines:

Conversion Rate Optimization Strategies

Here are some practical conversion rate optimization marketing strategies to test and implement in your company.

1. Create Text-Based Calls to Action within Blog Posts

While it is important to include calls to action in a blog post, they sometimes fail to entice visitors to take the desired action because people tend to ignore banner-like information on websites. This lack of interest and the fact that site visitors do not always read to the end of a blog post means that a different approach is needed. This is where text-based calls to action come in.

2. Add Lead Flows to Your Blog

Lead flows are conversion rate optimization elements that you can add to your site. They are carefully designed pop-ups that grab attention and provide real value.

Contrary to popular belief, pop-ups can be a very effective marketing tool. For example, Campaign Monitor added a free directory pop-up that converted an impressive 10.8% and generated 271 new leads in just one month.

HotJar added an eBook offer that generated 70 new leads per month for their services, with a high conversion rate of 3.05% to sign up for a new trial, which is well above the industry average. You can choose a slider or a drop-down banner depending on your offer.

3. Test Your Landing Page

The landing page is an important part of the modern marketing toolkit and conversion rate optimization. This is because the landing page is where a website visitor becomes a lead, or where an existing lead engages more deeply with your brand.

To optimize your landing page, conduct A-B testing to determine which design and content features work best for your audience.

For example, with A-B testing, you can quickly and easily test different versions of your website copy, content offerings, images, form questions, and web pages to determine what your target audience and potential customers respond to best. You may notice that a page or form is too long and is holding back conversions.

Thanks to A-B testing, China Expat Health increased its lead conversion rate by 79%. One of the most impactful changes was replacing the headline “Health Insurance in China” with “Save up to 32% on your health insurance in China,” which immediately communicated the value proposition to visitors. Customer testimonials then supported this proposition.

4. Help Your Prospects Become Qualified Leads

Sometimes, visitors want to get straight to business, skip parts of the typical buyer’s journey, and immediately speak with a sales rep.

There are specific actions you should encourage these high-intent visitors to complete so they can easily become marketing-qualified leads (MQLs). They can take action thanks to a combination of carefully designed web pages, compelling and clear copy, and smart calls to action.

5. Build Workflows to Empower Your Team

There are several automated workflows that you can create to empower your team with the help of marketing automation software. For example, it’s possible to send automated emails with marketing automation. Prospects can then book meetings with reps with a single click. At the same time, reps receive notifications when prospects take high-intent actions like viewing a pricing page on your website.

If you’re in ecommerce, you can send an email to people who abandon their shopping cart as a reminder.

6. Add Chatbots to High-Converting Web Pages

Use live chatbots to chat with website visitors in real time and provide support and guidance as needed.

To increase conversions, add these messaging features to your high-performing web pages, such as pricing and product pages, so that prospects get the information they want in real-time. You can also make your messages and chatbots action-based. For example, if someone spends more than a minute on the page, you should automatically offer help and answer any questions they have.

7. Optimize high-performing blog posts

Publishing blog posts opens up a huge opportunity for conversions, especially if you already have blog content on your site.

To start optimizing your blog content, identify your posts that have the highest traffic but low conversion rates. (Possible reasons for this could be related to SEO, the presentation of your promoted content, or a call to action.)

In addition, look at your blog posts that have high conversion rates. You need to drive more qualified website traffic to those posts, and you can do this by optimizing or updating your search engine results page (SERP) content as needed to make sure it’s fresh and relevant.

8. Use Retargeting to Re-Engage Website Visitors

No matter what your main conversion metric is, the problem is that most people on your website aren’t taking the action you want them to.

By using retargeting on Google and social media, you can re-engage people who have left your website.

Retargeting tracks website visitors and serves them ads online as they visit other sites across the web. This is especially effective when retargeting people who have visited higher-converting web pages.

You need a well-crafted copy, engaging visuals, and a compelling offer to succeed with retargeting.

Frequently Asked Questions

1. What is the purpose of conversion rate optimization?

The purpose of conversion rate optimization (CRO) is to improve the likelihood that visitors will take the desired action on a web page.

2. What is a conversion rate optimization strategy?

The goal of a conversion rate optimization strategy is to convert more of your website visitors into paying customers. While the exact conversion rate optimization strategy varies from company to company, the general steps are the same. You need to identify your key metrics and target audience. Next, you need to gather user feedback and other data to determine what you will test.

Finally, run A-B tests to optimize different pages and parts of your site for conversion.

3. What are conversion rate optimization tools?

The goal of conversion rate optimization tools is to simplify or automate the conversion rate optimization process. These tools may help you with lead generation, research, analytics, mouse tracking, feedback, or experimentation.

In Conclusion

We’ve delved into the world of conversion rate optimization, exploring several strategies and tools that can turn your website visitors into loyal customers. By creating compelling calls to action, designing effective landing pages, and using marketing automation, you can achieve amazing results.

Understanding your prospects’ behavior, providing real value, and removing obstacles from the sales process are the keys to success in conversion rate optimization. Don’t forget the importance of high-quality content, testing different elements, and personalizing the user experience. By implementing these practices, you can get the most out of your website, increase sales, and boost your business growth.